Empowering Microsoft Partners to Scale Their Impact
Advisory, enablement and execution for Microsoft partners seeking to scale, innovate and lead.
At Oaka Studio, we work exclusively with Microsoft partners, from established practices to emerging ISVs and Managed Service Providers - helping them clarify their vision, strengthen their Microsoft Alliance and accelerate sustainable growth across Sales, GTM and Delivery.
Why Partner with Us
Why Partner with Us
100+ years’ combined Microsoft partner experience
Multiple Microsoft Partner of the Year awards
Deep connections across the Microsoft ecosystem
Accelerate Your Microsoft Partnership
Oaka Studio empowers Microsoft partners to achieve more. With over a century of combined experience in the Microsoft ecosystem, we guide partners through every stage of their journey, from alliance strategy to sales enablement and practice transformation.
Our proven frameworks, deep industry connections and hands-on approach help you unlock new opportunities, scale your impact, and build lasting value with Microsoft.
Don't just take it from us...
An automation-focused partner with deep technical capability had historically aligned its operations and GTM efforts to the Google ecosystem. With a growing interest in enterprise opportunities requiring Microsoft Power Platform expertise, the partner engaged Oaka to guide a full strategic pivot towards Microsoft. Starting from a blank slate, Oaka supported the partner through the end-to-end journey: establishing a Microsoft partnership, defining a Microsoft-aligned GTM strategy, skilling and credentialing the team, and aligning with Microsoft stakeholders. Through Oaka’s structured Alliance support, the partner achieved ECIF readiness, enabling them to access funding for a growing pipeline of enterprise Power Platform opportunities. With GTM assets in place and a clear industry-aligned proposition, the partner is now positioned to co-sell and scale effectively within the Microsoft ecosystem.
From UiPath to Microsoft Aligned Power Platform Partner Build
A mid-sized consultancy (~80 FTE) with no Microsoft certifications made a strategic pivot to align 95% of its delivery with Microsoft Business Applications. The partner focused on generating opportunities in key verticals and building credibility with Microsoft sellers. Oaka supported this shift by developing GTM plans and assets, mapping stakeholders, and facilitating strategic introductions. In parallel, Oaka secured a strategic waiver through targeted Alliance engagement, enabling the partner to access enterprise-level funded engagements ahead of formal designation. These efforts helped raise the partner’s profile within Microsoft, accelerate opportunity creation, and establish co-sell credibility. Today, the partner is recognised as a trusted Microsoft ally, regularly engaged by field sellers, is ECIF accredited, and has successfully doubled its FTE headcount.
Rapid Microsoft Alignment & Strategic Co Sell Execution
A 50 person Microsoft partner with Designation and Specialisation credentials but minimal internal understanding of how to engage Microsoft. Through Oaka-led workshops and carousel sessions, the partner refined their GTM messaging and secured $250K+ in Microsoft funding. The work ultimately supported a business case for hiring a full-time Microsoft Alliance Lead to embed a repeatable approach to Microsoft engagement.
Building the Business Case for Alliance Investment
Originally a marketing agency with no technical delivery capability, the partner approached Oaka to assess acquisition opportunities to support a move into CE and Power Platform. Oaka recommended building a Greenfield practice by hiring the right talent instead. We authored a full business plan, supported GTM planning, and developed the managed account strategy. The result: the partner scaled from 6 to 15 FTEs, became a FastTrack Recognised Partner, and landed four global enterprise CE/Power Platform deals — now considered a top delivery partner for Customer Insights Journeys.
Greenfield Microsoft Practice from Acquisition Intent
An automation-focused partner with deep technical capability had historically aligned its operations and GTM efforts to the Google ecosystem. With a growing interest in enterprise opportunities requiring Microsoft Power Platform expertise, the partner engaged Oaka to guide a full strategic pivot towards Microsoft. Starting from a blank slate, Oaka supported the partner through the end-to-end journey: establishing a Microsoft partnership, defining a Microsoft-aligned GTM strategy, skilling and credentialing the team, and aligning with Microsoft stakeholders. Through Oaka’s structured Alliance support, the partner achieved ECIF readiness, enabling them to access funding for a growing pipeline of enterprise Power Platform opportunities. With GTM assets in place and a clear industry-aligned proposition, the partner is now positioned to co-sell and scale effectively within the Microsoft ecosystem.
From UiPath to Microsoft Aligned Power Platform Partner Build
A mid-sized consultancy (~80 FTE) with no Microsoft certifications made a strategic pivot to align 95% of its delivery with Microsoft Business Applications. The partner focused on generating opportunities in key verticals and building credibility with Microsoft sellers. Oaka supported this shift by developing GTM plans and assets, mapping stakeholders, and facilitating strategic introductions. In parallel, Oaka secured a strategic waiver through targeted Alliance engagement, enabling the partner to access enterprise-level funded engagements ahead of formal designation. These efforts helped raise the partner’s profile within Microsoft, accelerate opportunity creation, and establish co-sell credibility. Today, the partner is recognised as a trusted Microsoft ally, regularly engaged by field sellers, is ECIF accredited, and has successfully doubled its FTE headcount.
Rapid Microsoft Alignment & Strategic Co Sell Execution
Hi, I'm Lucy
Director, Oaka Studio
Lucy is the driving force behind Oaka Studio’s mission to help Microsoft partners scale smarter. With a 16-year career in the Microsoft Partner Channel - including time at Microsoft leading the Business Applications partner ecosystem - she brings a rare dual perspective, having worked both inside the vendor and partner-side.
Known for cutting through complexity and getting things done, Lucy combines deep strategic insight with real-world experience. She’s worked with some of the most ambitious partners across the UK and beyond, helping them unlock funding, sharpen their positioning, and build the momentum that drives real growth.
Ready to get started?
Feel free to drop us a line, we'd love to hear how you're looking to grow your Microsoft Partner business
Thank you for contacting us.
We will get back to you to start the conversation.
In the meantime, connect with us on LinkedIn to keep up to speed with Microsoft Partner News.
Thanks,
The Oaka Team
Oops, there was an error sending your message - this might be your internet connection.
Please try again.